01
Quiet competence
We would rather ship the right thing than talk about it. No press releases about features, no LinkedIn thought leadership about what you already know.
About
A consultancy built the way we wished ours had been.
Dagrander is a small, senior ecommerce consultancy. We partner with ambitious brands that value doing things right over doing things loudly.
Our story
Built around your team.
Dagrander began in 2019, built around an idea we'd seen work in practice and rarely seen on the shelf: a consultancy that sits inside the brand's team rather than around it. The kind of partner relationship where the agency knows what's in the calendar that week, not just what's in the next milestone.
That's still the shape of every engagement. We embed alongside your in-house team, share a Slack channel, sit in the standups, take ownership of the things you don't have time to think about, and hand the rest back cleanly. We come in to make your team faster, not to replace anyone.
Most of our work is on Shopify Plus, in Klaviyo, and on the integrations between them. We've spent years in this lane, which means we already know where most of the wires are buried. Every engagement still starts with questions: what you've tried, what's broken, what you're trying to grow. The recommendation comes after.
And we stay. Most of our partnerships run for years. We turn down work we know we can't do well, and we stay past launch on every engagement we take. The brand you hire today is the brand you'll still be working with years from now. Same team, same standards, same phone number.
What we believe
Six values. None optional.
02
Plain words
We do not say "leverage" or "synergize." We say what we mean. If we do not know something, we say that too.
03
Long partnerships
We design engagements to outlast them. Documentation, training, internal ownership, so the team we leave behind is stronger than the one we met.
04
Honest pricing
Fixed fees for scoped work, hourly for exploration, retainers for partnership. We tell you what each costs and why. No surprises on invoice day.
05
Balance
Our team has lives: families, surf breaks, second careers. Healthy teams ship better work. We run the company to make that true.
06
Restraint
The best code is the code we did not have to write. The best feature is the one we talked you out of. We measure value in what we prevent.
How we partner
A focused practice.
What we do
- Shopify Plus storefronts and Hydrogen builds
- Klaviyo lifecycle, segmentation, and revenue programs
- Strategic integrations: NetSuite, ERP, OMS, 3PL, subscription
- Custom internal tools (dashboards, merchandising engines, allocators)
- Performance and CRO with measurable revenue lift
- AEO, GEO, and SEO across search and answer engines
- Long-running retainer partnerships
What we don't do
- Paid media buying and management
- Brand strategy, naming, and positioning
- Logo design and identity systems
- CMS-only builds (Webflow, WordPress, Sanity-only)
- Headless rebuilds without a clear business case
- Junior-led discovery and strategy work
- Growth-hacking sprints with no integration plan
How we work
Partnership over transaction.
Four steps that define every engagement, whether a two-week integration sprint or a three-year build.
01
Understand
We start with your business and team, not a template deck. What does "done right" look like? Where are you actually stuck?
02
Plan
A focused scope with clear outcomes. We say no to work that won't move you forward, even when it's easy work to sell.
03
Build
Tight iterations, visible progress, no surprises. You see the work as it comes together, not at a big reveal.
04
Partner
Launch is the middle, not the end. We stay on to refine, extend, and measure what we built together.
Let's talk
Tell us what you're working on.
A short form, a real person, a one-business-day reply. No funnels. No scoring. No drip campaigns. Just a conversation.
Start a project
Based in California · Working worldwide